LOREN, a hand pressing a mint massager into a bare shoulder beside a gold heart earring

LOREN

Brand, packaging and launch for a pleasure brand made for women

ClientLOREN
We builtMarket research, brand identity, packaging, distribution strategy, campaign
CategoryIdentity, Campaign

What we did

We built LOREN from the ground up. Market research first, then the brand, the packaging and the campaign, all answering to one point of view: pleasure is part of taking care of yourself, and it should look like it.

How we built it

The research set the rules. We mapped who buys, where she feels comfortable buying, and why most of the category still talks to her like a secret. That shaped packaging that can sit on a bathroom shelf without explaining itself, a voice that is direct without being loud, and a distribution plan that meets her where she already shops. Then we cast, styled and shot the campaign on set, with real women in real light.

LOREN, two hands holding yellow, mint and red products in front of a smiling face
LOREN, parted lips beside a cream wand in a pink bathroom
LOREN, a yellow bullet held against a shoulder covered in bath foam
LOREN, a woman smiling on lilac bedding with a mint case and a red product beside her
LOREN, the five-product lineup in mint, yellow, lilac, cream and coral on a pink gradient
By
Studio NNTN